a.b.e.®, part of the Chryso Southern Africa Group, is introducing blister packaging for epidermix 372’s 90ml version for the retail market.
a.b.e.® epidermix 372 is an extremely popular general purpose epoxy, filler and grout, suitable for both interior and exterior uses. Among its variety of applications are:
- As a general purpose adhesive for most materials, excluding certain plastics and stainless steel;
- As a filler, where it may be bodied with fine materials such as wood flour, silica sand and talc, to match the material being filled; and
- As a grouting medium, for fixing dowels and bolts, horizontally into concrete and rock.
“epidermix 372 has further advantages. It is, for example, solvent-free, non-slump, easy to use and has a compressive strength at 25°C of 70 MPa . The product is currently supplied in 90ml, 500ml, 1 litre and 5 litre two-part tins. The 90ml version is particularly useful for the DIY market, and that’s why a.b.e.® decided to produce it in a blister pack,” Elrene Smuts, a.b.e.® Communications Manager, states.
epidermix 372 has been available for many years and is particularly popular among boat building users.
Smuts adds: “The blister pack will help merchandise the product better in-store. When a consumer looks for small packed products in a store, it should be displayed in such a way that it is easy to find – blister packaging helps to attract shopper attention.”
She says packaging and merchandising are key components in the a.b.e.® marketing mix because it has a massive impact in influencing purchasing decisions. Appropriately, merchandising hanging strips will be used to display the epidermix 372 90ml blister packs on the retail shelves.
For more information about the a.b.e.® epidermix 372 90ml blister pack, contact Elrene Smuts on telephone 011 306 9000 or email [email protected]
a.b.e.® has developed blister packaging for the 90ml version of epidermix 372, which is very popular among boat builders.